We specialise in building leadership teams for Alternative Investment Managers, Traditional Asset Managers, Pension Funds, Sovereign Wealth Funds and Insurance Funds. Having the right distribution talent is as important as having the right investment talent. With our specialist distribution team, extensive market knowledge and global network, we work closely with our clients to help them accurately identify the distribution professionals who will have a game changing effect on their businesses.

Head of Distribution

Roger Threlfall



Joined in 2005

Roger has worked across all of Armstrong’s various sectors from Fixed Income Sales and Trading, Equity Research and Sales, Structured Finance to Hedge Fund/Fund of Fund investment and institutional marketing mandates. He now works exclusively on Investment Management mandates that focus on European institutional and wholesale distribution. His typical clients are large traditional institutional asset managers, private equity firms, fund of hedge funds, hedge funds, independent asset management boutiques, third party marketers and hedge fund UCITS platforms.


  • Head of Nordic Distribution, $75bn AUM US Asset Manager
  • Head of Benelux Distribution, $75bn AUM US Asset Manager
  • Head of European Family Office Coverage, $1tr + Global Asset Manager
  • Head of UK Global Consultants, $1tr + Global Asset Manager
  • Global Head of Sales, £30bn Active UK Fund Manager
  • UK Institutional Sales, £30bn Active UK Fund Manager
  • UK Consultant Relations, £250bn European Asset Manager
  • Partner, Global Head of Sales, $1bn Global Equity Boutique
  • Alternative UCITS Sales to European Investors, US Investment Bank
  • UK Institutional Sales, Dutch Fiduciary Manager
  • European Head of Insurance Sales, $300bn US Asset Manager
  • UK Institutional Sales, $40bn US Alternatives Asset Manager
  • Dutch Institutional Sales, £200bn UK Asset Manager

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“Every mountain top is within reach if you just keep climbing.”